“The Lavazza presence at Salone del Gusto of Turin was a great success, and your artwork was highly appreciated by the public and journalists, and it has contributed to achieving very good results for the Company’s presence during this event.
— Francesca Lavazza
Creating commercials with sand art is a great way to convey a message emotionally and compellingly. The essence of this technique is about taking different products and brands and amplify their value. This is through a neutral form of art in which the viewers can connect to.
Through many years of experience Ilana Yahav became an expert in translating abstract ideas to clear messages through sand stories and commercials. These are used in various medias such as TV, Internet, billboards, and more. Explore some examples below.
Lieken Urkorn of Barilla
- Traditional methods
Ilana Yahav’s sand art is spectacular in its own right, but it becomes a breathtaking vision when it is created and evolves on stage in front of a live audience!
On a backlit sand table, Ilana “makes her magic” as a video camera positioned above her conveys the emerging creation live to a giant screen watched by a mesmerized audience who bond with her persona through her creations.
In her performances, Ilana draws the best of her creations, and upon request, creates new works tailored to the spirit of the event.
Music artists from all over the world cooperate with Ilana to create a unique experience for their audience. They do that by incorporating their original music with Ilana's art in live performances on stage or in filmed music clips.
Check out some examples below.